About Me
A Product Designer with strategic vision and proven experience of high complexity projects.
Currently based in Sydney, I am working Freelance and have covered projects across Branding,
Copywriting, Corporate Identity, Art Direction, Social Media and Packaging.
Prior to my work in Australia I worked as a Product Designer and Brand Experience Designer for International clients such as Procter & Gamble, Honda, Itaú Bank, Rede, among others.
Values
Knowledgeable
Knowledge and skills are continuously developed to create innovative design concepts.
Unconventional
Fascinated by consumer behaviour, cultural research is key to understanding what makes people tick. This forms the basis of all projects.
Real
To deliver authentic work, the aim is to understand the key values of the client and help them find their true brand identity.
Open-minded
Understanding that concepts evolve, work is undertaken with a consultative approach to ensure the best outcome.
“Everybody has a responsibility for what they put out into the world. Rather than trying to figure out what other people should be doing, work on your own interactions in the world and whatever influence they have. All of it has an effect.”
Adam Yauch, Beastie Boys.